Archive for March, 2012

Mitchell Rosenberg Appointed Vice President of Channel Sales at NanoLumens®

Industry veteran brings 28 years of experience to his new position at the industry’s fastest growing digital signage solutions provider.

NORCROSS, GEORGIA, March 28, 2012 — Reinforcing its commitment to strengthen its channel development programs across all vertical markets, NanoLumens® today announced the appointment of industry veteran Mitchell R. Rosenberg to the position of Vice President of Channel Sales, effective immediately, according to an announcement made today by Rick Cope, President of the Norcross, Georgia based company.

“We are very pleased to announce that Mitch has joined our team,” Cope said today, “and he does so at a time when the company is growing and expanding at a phenomenal rate. The market response to our commercially available line of flexible and fixed LED displays has been nothing short of amazing since their launch in November of last year. Mitch is going to play an important role in developing and implementing our long-term channel marketing programs — and he has the right combination of sales and leadership experience to ensure the success of these programs.”

Prior to joining NanoLumens, Rosenberg served as Director of Sales at Christie Digital Systems, Dallas, Texas, where he was responsible for leading the consolidated sales and business development team that spearheaded opportunities in both control room and new markets targeted by Christie MicroTiles. Rosenberg succeeded in forging customer relationships with dealers, systems integrators, in-house and independent representatives, consultants and end-users. Prior to this position, Rosenberg was a business development manager for Christie MicroTiles, an award-winning modular display system. Before joining Christie, he led major sales initiatives in the wireless network solutions industry as well as the AV control and display systems manufacturing fields. Rosenberg is an industry pioneer, responsible for introducing some of the first LED display systems in the United States.

“NanoLumens is revolutionizing the way the entire world views digital signage,” Rosenberg said today, “and I look forward to helping dealers, distributors, designers, consultants, and integrators fully commercialize the unique benefits the NanoLumens line of flexible and fixed displays deliver. I’m proud to join this remarkable company and become a member of the NanoLumens team!”

In addition to being CTS certified, Mitchell Rosenberg is a member of ICIA, ITVA, SMPTE, NAB, CEDIA, INFOCOMM, and LEED.

NanoLumens is the only company in the world able to reliably manufacture ultra-thin and lightweight, easy-to-install and maintain, seamless flexible digital displays in virtually any shape or size to meet each customer’s unique requirements. The company’s patented display technology, which allows customers to select from 4mm up to 10mm pixel pitches (depending on the model), promises to transform the way marketers engage their customers indoors and out of doors in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.

In addition to being ultra-lightweight and energy efficient, NanoLumens displays feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. Designed and engineered to be energy efficient, NanoLumens displays consume significantly less energy per-square foot than conventional digital displays. Further underscoring their commitment to eco-friendly technology, the NanoLumens displays are composed of up to 50% reclaimed materials, and are completely recyclable. What’s more, some new NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.

Designed and assembled entirely in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™NanoFlex Wrap™, and NanoFlex Ribbon™ flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays. For more information about NanoLumens Digital Flex and Fixed Displays, please visit www.nanolumens.com or call (678) 421-9694.

About NanoLumens:

Headquartered in Norcross, Georgia, NanoLumens, Inc. is a privately held corporation engaged in the research, product development and component design for unique flexible and fixed displays that address a yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the weight, noise and cost issues traditionally associated with commercial LED products.

 

An Untapped Benefit of Digital Signage

Digital signage networks are an extremely versatile tool in today’s marketplace. Digital displays can be used as advertising networks to generate revenue, to inform customers of deals and promotions, or simultaneously used as a vibrant digital wallpaper to bring a space to life. With the many ways that owners of digital signage networks use their solutions to target customers, however, many companies simply overlook one untapped benefit that their digital signage network can provide – to improve the flow of information to the workforce by interacting with employees through “inward-facing” signage.

Inward or “employee-facing” screens can provide an important internal communication medium for businesses to communicate with their employees - especially those who are not in front of a computer screen all day. Digital signs are utilized in these workplace settings to supplement or altogether replace the traditional bulletin board, reducing unnecessary clutter.

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NanoLumens® to Take Revolutionary LED Displays on the Road During Almo’s Spring E4 AV Tour

NanoLumens will showcase their NanoFlex™ and NanoSlim™ displays and present a training session entitled “Broaden Your Creative Horizons Using LED Technology.”

NORCROSS, GEORGIA, March 27, 2012 – NanoLumens® is taking its revolutionary new line of LED displays on the road as they participate in Almo’s Spring E4 AV 2012 Tour, which stops in Irvine, California on April 3, 2012 and continues to Washington, D.C. on May 18, 2012.  This tour will mark the first time NanoLumens will present their NanoFlex™ and NanoSlim™ displays directly to Almo’s ProAV resellers, integrators and consultants.

What’s more, as part of the training sessions offered on the tour, NanoLumens will present a training session for attendees entitled “Broaden Your Creative Horizons Using LED Technology.” This session, to be presented by NanoLumens Marketing Manager Josh Byrd, will highlight the advantages LED technology offers, and explain how integrators can apply this technology in their AV projects to bring them to the next level of creativity, versatility and flexibility.

“Seeing is believing. Exhibiting on the Almo E4 AV Tour allows us a key opportunity to take our displays deep into markets across the country, and show this technology to installers and end-users directly, on a one-to-one level,” emphasized NanoLumens President and CEO Rick Cope.  “We are truly excited to be working with Almo, and exhibiting on the tour in Irvine and Washington, D.C.”

NanoFlex™ and NanoFlex Wrap™ digital displays remain the only solution of their kind.  They conform to fit any surface, are thin, lightweight, energy efficient and can be mounted as easily as a work of art.  The revolutionary flex display technology shatters the traditional usage limitations of large format digital displays.

NanoLumens remains the only company in the world able to reliably manufacture ultra-thin and lightweight, easy-to-install and maintain, seamless 6mm pixel pitch flexible digital displays in virtually any shape or size to meet each customer’s unique requirements.

Designed and assembled entirely in the United States, NanoLumens displays are available in both flexible and non-flexible frames in four product lines: NanoFlex™ and NanoFlex Wrap™ flexible displays; NanoSlim™ non-flexible rectangular displays; and NanoShape™ non-flexible round, square, and triangular displays.

The company’s patented display technology, which allows customers to select from 4mm up to 10mm pixel pitches (depending on the model), promises to transform the way marketers engage their customers indoors and out of doors in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.

In addition to being ultra-lightweight and energy efficient, NanoLumens displays feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off.  Designed and engineered to be energy efficient, NanoLumens displays consume significantly less energy per-square foot than conventional digital displays. Further underscoring their commitment to eco-friendly technology, the NanoLumens displays are composed of up to 50% reclaimed materials, and are completely recyclable.  What’s more, some new NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.

For more information about NanoLumens Digital Flex and Non-Flexible Displays, please visit www.nanolumens.com or call (678) 421-9694.

About the E4 AV Tour

Launched in December 2009, The E4 AV tour is a free, full-day program with an intense educational focus that allows partners to earn valuable InfoComm International CTS RUs while networking with the industry’s top manufacturers. Close to 4,000 attendees have experienced the benefits of the E4 events and, in the process, have earned nearly 2,750 InfoComm CTS RUs. For more information, go to www.e4avtour.com.

About NanoLumens:

Headquartered in Norcross, Georgia, NanoLumens, Inc. (www.nanolumens.com) is a privately held corporation engaged in the research, product development and component design for unique flexible displays that address a yawning technology gap in the $14 billion digital display industry.  Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained bystandard sizes and shapes, or by the size, noise and cost issues traditionally associated with commercial LED products.

NanoLumens® Envelops Diners with One-of-a-Kind LED Display at NYC “Dining by Design” Event

Leading New York interior designer Marie Aiello and Resource Furniture turn to NanoLumens to create an immersive dining experience for diners attending 2012 DIFFA “Dining By Design”

NORCROSS, GEORGIA, March 22, 2012 – NanoLumens® is taking its revolutionary new line of LED displays into a totally new environment at the 2012 DIFFA “DINING BY DESIGN” tour that opens today and runs through March 26, 2012 in conjunction with the Architectural Digest Home Design Show at Pier 94 in New York City. Resource Furniture, the leading retailer of luxury multi-functional furniture systems, has partnered with top New York interior designer Marie Aiello, of Marie Aiello Design Studio, to transform her dining environment into a “Bioluminescent Evening at Sea” using a uniquely designed NanoLumens LED display that surrounds diners with high-resolution video content specially produced for the exhibit by PixelFire.

According to Rick Cope, President and CEO of NanoLumens, the massive 4.0mm pixel pitch display measures 7.5 feet tall by 17.5 feet wide with a 90-degree concave curve in the middle, a unique design that showcases how NanoLumens continues to push innovation in building displays of any shape or size imaginable. The display’s diagonal measurement is approximately 19 feet and features the company’s high contrast, tough face LED boards, which are designed for use in high traffic areas. These boards protect the display from being damaged by people touching the display, bumping into it, or other potential mishaps. The NanoLumens display actually forms two walls of Resource Furniture’s dining exhibit.

“One of the many benefits of this technology is that it can be viewed in close settings without diminished picture quality or blurring,” Cope said today. “This unique feature has allowed us to present the content created by PixelFire in a way that brings to life, through a dynamic, multi-media presentation, the sense of pure luminescence as experienced by the designer while swimming in the waters off of Cartagena, Columbia.”

According to designer Marie Aiello, she chose the NanoLumens display for her exhibit because it allowed her to completely express her creativity without posting any obstacles. “The display is simply an amazing work of art in and of itself,” she explained. “It can be made to conform to any exhibition environment, and the brilliance of the screen resolution is simply stunning, and bathes our diners in an ethereal glow. For this exhibit, the display literally became an extension of my imagination.”

“This one-of-a-kind exhibition is an inspiration,” said Ron Barth, CEO of Resource Furniture. “Just as DIFFA has fused creativity and passion to transform the fundraising landscape, Resource and NanoLumens have united under Marie’s direction with transformative results.”

First introduced in 2010, NanoLumens digital displays remain the only solution of their kind. They conform to fit any surface, are thin, lightweight and energy efficient. NanoLumens is the only company in the world able to reliably manufacture ultra-thin and lightweight, easy-to-install and maintain, seamless 6mm pixel pitch flexible LED displays in virtually any shape or size to meet each customer’s unique requirements.

DIFFA (Design Industries Foundation Fighting Aids), one of the largest funders of HIV/AIDS service and education programs in the United States, annually holds their DINING BY DESIGN tour to bring together the most talented and celebrated individuals in the worlds of fashion, interior design, art and architecture to create spectacular, over-the-top dining environments.

Design Industries Foundation Fighting AIDS (DIFFA) is one of the largest funders of HIV/AIDS service and education programs in the United States. Since being founded in 1984, DIFFA has mobilized the immense resources of the design communities to provide over $40 million to hundreds of AIDS service organizations nationwide. For more than 27 years, DIFFA has been one of the country’s largest supporters of both direct care for people living with AIDS and preventativeeducation for those at risk. For more information visit www.diffa.org.

About Resource Furniture
Since 2000, Resource Furniture has imported and distributed inspired, modern furniture from the finest and most innovative European designers. Ever piece in the Resource Furniture collection is hand-selected for its ability to transform a space with both beauty and functionality.

Headquartered in Norcross, Georgia, NanoLumens, Inc. is a privately held corporation engaged in the research, product development andcomponent design for unique flexible displays that address a yawning technology gap in the $14 billion digital display industry. NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the size, noise and cost issues associated with commercial LED products.

 

Social Signage: Adopting Social Networking in Digital Signage

Social networking is the most popular online activity worldwide with nearly 1 in every 5 minutes online being spent on social networking sites, according to a recent comScore report. Over 1 billion users visited social networking sites in October of 2011 alone, which means companies have the ability to leverage the popularity of social networking engagement by combining it with the technology of digital signage to create “Social Signage.”

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NanoLumens’ DSE RoundUp

photo courtesy of 16:9

Last week our team dismantled nearly everything in our showroom, packed it up on a big truck and headed to Vegas for Digital Signage Expo 2012. We packed 9 displays into an immersive 20×20 booth and proceeded to have an incredible show!

We started out as a part of the Preset Group Mixer at the Golden Nugget where we provided a NanoFlex 112 for the display portion of a NFC/Digital Signage/Social Media Mashup that the guys from Preset did a great job with. Check out the details here.

On Wednesday morning, the doors opened at 10am and waves of excited digital signage buyers, integrators, consultants and enthusiasts poured into the Las Vegas Convention Center and looking for the latest and greatest in digital signage and there were lots of interesting technologies there.

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Washington, D.C. Convention Center Embraces Digital Signage with Two NanoLumens® LED Displays

NORCROSS, GEORGIA, March 13, 2012 — When you are responsible for installing and operating digital signage throughout a 2.3 million square foot convention hall, you have to be sure to maximize the effectiveness of every display and offer added value to advertisers, event managers and exhibitors. For these reasons, the tech experts at Digital Conventions are now utilizing two NanoLumens LED displays at the Walter E. Washington Convention Center in Washington, D.C. to offer event managers a large digital signage solution that can be moved easily from day to day so it is always in the most high-traffic area.

According to St. Elmo Crawford, President of Digital Conventions, when the company began working with the Walter E. Washington Convention Center in 2005, digital signage was basically an afterthought.  Now with lower prices and growing end-user interest, their goal is to replace all static signage, including banners, overhangs and poster boards, with digital signage.

“Digital signage is the future,” Crawford said.  “Now that NanoLumens has introduced a line of large-format LED displays that are so lightweight, durable and easy to mount that they can be moved around the convention center from day to day, the all-digital future seems to be right around the corner. Event managers and sponsors are beginning to see just how effective digital signage can be at engaging attendees with advertising or providing information such as presentation schedules, maps of the show floor and event announcements.”

“We recently used the NanoFlex display for the first time at a large conference, and it really saved the day.  We had a security line where tons of people had to be screened before going onto the main conference floor, and the wait was up to 30-45 minutes throughout the day.  We hung the NanoFlex display off of a scissor lift and showed a live video feed of keynote speeches as they were happening upstairs, and had separate loudspeakers for the audio. This gave people something to do while waiting in line and got them involved in the conference before they were even inside.  There’s no other display that we’d be able to use for this type of on-the-fly installation, and now that we’ve got the creative juices flowing we have some great ideas for using it in the future.”

At just 85 pounds and two inches thick with the unique ability to bend and conform to curved walls, the NanoFlex display is as simple to use as a mobile messaging platform.  Digital Conventions realized how much manpower they could save by installing such alightweight display, and they can now move the display to wherever the event managers or sponsors want it each day.  It can be hung in less than an hour from ceilings, walls, balconies and trusses — virtually anywhere imaginable.  The NanoSlim display is equally effective, weighing just 225 pounds and requiring much less installation time than a comparably-sized LCD or plasmadisplay, while offering higher brightness and viewing distance and reduced energy consumption.

“As digital signage displays continue to become larger, more capable and more affordable, it is getting much easier for us to justify replacing static signage,” Crawford continued.  “Just a few years ago, our 10 60-inch plasma displays were the height of digital signage technology.  Now with the NanoLumens displays, which start at nearly double the diagonal size of those plasmas, weigh much less and use less energy, we can provide even more attractive solutions for event managers and sponsors.

”The ability to move the displays from day to day is a huge step forward for us.  It allows us to give the event managers a customizable signage solution that can display any video or information they want to show.  We fully expect more people to jump on board the digital signage train with all of the new technologies being developed today.  Innovative solutions like the NanoLumens product line offer more options and flexibility which helps us sell our convention center to prospective event managers.”

NanoLumens has recently created strategic partnership alliances with three of the largest convention centers on the east coast including the Walter E. Washington Convention Center, the Pennsylvania Convention Center and the Georgia World Congress Center.  The three convention halls have a combined annual attendance of approximately 3million people and a combined 7 million square feet of exhibit space.

First introduced in 2010, NanoFlex digital displays remain the only solution of their kind.  They conform to fit any surface, are thin, lightweight and energy efficient, and can be mounted as easily as a work of art. NanoLumens is the only company in the world able to reliably manufacture ultra-thin and lightweight, easy-to-install and maintain, seamless 6mm pixel pitch flexible LED displays in virtually any shape or size to meet each customer’s unique requirements.

Designed and assembled entirely in the United States, NanoLumens displays are now available in both flexible and non-flexible frames in four product lines: NanoFlex™ and NanoFlex™ Wrap flexible displays; NanoSlim™ non-flexible rectangular displays; and NanoShape™ non-flexible round, square, and triangular displays.

Headquartered in Norcross, Georgia, NanoLumens, Inc. (www.nanolumens.com) is a privately held corporation engaged in the research, product development and component design for unique flexible displays that address a yawning technology gap in the $14 billion digital display industry. NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the size, noise and cost issues associated with commercial LED products.

Initiate Conversations with Digital Signage

Perception means everything, and no two people perceive the external world in the same manner. In the world of digital signage, it’s essential to create a unique experience in each individual in order to alter the perception of what those experiences have provided.

Recently, we have seen interactive campaigns being used to engage viewers by asking them timely and relevant questions that people can respond to through user-generated content such as e-mail, text, or social media. This creates a dialogue between a brand and its customers, leading to a more personalized brand experience. According to the American Marketing Association, there are 3.3 billion brand mentions in 2.2 billion brand-related conversations in the U.S. on a daily basis, and with fifty-four percent of purchasing decisions being influenced by word-of-mouth, it’s crucial that brand conversations are positive.

photo by Digital Signage Today

Last week, Dove used digital signage as part of their interactive Valentine’s Day marketing campaign at London’s Victoria Station. In order to “spread a little love and happiness,” the Unilever beauty brand asked commuters different questions throughout the week to reflect on the beautiful women in their lives. The passersby were prompted to text, Facebook, or tweet their responses, which were displayed to over 350,000 daily commuters to see on the station’s screens.

This is a meaningful example of how a brand can fulfill a campaign strategy by aligning a message with its medium. Like their critically acclaimed and successful Dove “Evolution” advertisement campaign launched in 2006, the Victoria Station campaign generated discussion that resulted in tons of exposure. In addition, Dove brand ambassadors were positioned throughout the station to pass out small gifts related to each day’s question to add to the overall experience.

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