Out-of-home Advertising
The term “Holy Grail” is not usually used to describe digital signage. That was, however, how the head of one of the world’s largest out-of-home media companies described NanoLumens’ very unusual flexible screen.
The OOH advertising industry is rapidly converting static posters and banners to digital signage as an effective way to deliver advertising content that is timely and relevant.
Digital enables complete control over message content, allowing time-of-day ads, instant updates and a dramatic reduction in production and labor costs. The resulting 5-10x returns have accelerated this transition.
Even the largest available LCD and plasma displays look small in large public settings and many of these facilities have curved surfaces that are not viable locations for rigid flat-panel displays. NanoLumens’ flexible displays offer OOH media companies a new way to maximize revenues in the properties where they control advertising rights.
NanoLumens provides unique and viable solutions to these challenges by providing displays that are...
- Any size and shape...seamlessly customized to fit anywhere and support any digital content
- Thin and lightweight...dramatically reducing the installation costs over LCD/plasmas
- Energy efficient...on-site power demand and costs are cut substantially
- Robust and durable...combining to all but eliminate “down time” and the resulting loss of revenue when a screen goes dark.
“Holy Grail” huh? We think he may be on to something.