If there’s a combination that’s appealing to high-end advertisers, it’s locations with high footfall, extended dwell time – and people with money to spend. As Ian McMurray discovers: transport hubs fit the bill – but, for AV manufacturers and integrators, there are challenges.
If you’ve been flying over the past several years, you’ve almost certainly noticed something of a transformation. It used to be that airports were places you went to catch a plane; now, they’re vast retail complexes. In the UK, for example, Heathrow boasts 39,000sqm of retail space, while Gatwick has a mere 23,000. Yes: if you can fight your way through the armies of women offering to spray something on you, or men trying to tempt you into a sip of something alcoholic, you might just find your way to an aeroplane.