As mentioned in this month’s edition of our NanoNews newsletter, we’re planning BIG things for this year’s Digital Signage Expo in Las Vegas!

We will be showcasing our full NanoFlex and NanoSlim product families in 4, 5 & 6mm pixel pitch at Booth #1045 and we hope you’ll stop by to see what we’ve been working on. Trust me, you’ll be glad you did! We will be working again with PixelFire to bring you high quality content and a unique interactive experience.

Also, our CEO, Rick Cope will be presenting on the advantages of using flexible LED technology to bring digital displays to life and engage audiences in ways never before imaginable. (more…)

It’s the new year and everyone is looking for ways to boost revenue. Chances are, you are too. So have you thought about using digital signage in your business to boost revenue? Brands, retailers, corporations and even universities are incorporating more digital screens than ever before to add revenue streams where previously, there were none.

Here are three ways you could “go digital” and boost your revenue for 2012:

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Creating great content for digital signage can be a daunting task. The unique attributes that only digital can provide have challenged even the best of designers and content creators. In addition to the standard marketing questions like “Who is my audience?” “What is my objective?” & “What message do I want to communicate?”, there are 5 essential things you should know about the display that you are creating in order to make sure your content is the best that it can be.

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Photo by eng1ne on Flickr

Space planners have traditionally kept matters like budget, intended use, and scale in mind when designing the interior of a new building. But today – with decision makers increasingly concerned about the environmental impact of the depletion of raw materials and generation of waste – design professionals are adding these considerations to the planning process. The key measurement of a project’s environmental success is its LEED Certification.

What Is LEED Certification?

Leadership in Energy and Environmental Design (LEED) is a rating system developed by the U.S. Green Building Council in 1993. At present count, there are over 7,000 projects in the U.S. and abroad recognized as achieving a ratings status for the design, construction, and operation of high performance buildings.  The LEED system was created to define a standard of excellence and encourage sustainable building practices. (more…)

Photo by by jovike on Flickr

The importance of emotion and customer experience in the retail environment is well-documented. Materials, lighting, music, and color are all elements (among many others) that unite to create an environment optimized for driving sales. The holiday season is perhaps the penultimate time of the year for merchandising and store display professionals to shine. But retailers that wait until the holiday season to create engaging, immersive environments may be missing out on additional sales throughout the year.

For retailers, full motion graphics presented on large format digital displays offer an attractive and dynamic means to influence consumer decision-making at the point of sale, while enriching the overall shopping experience.

Here are a few examples of creative uses of digital displays in retail that can be applied year round: (more…)

Image by Combined Media on Flickr

In the past, when the digital signage community discussed “green” trends, the conversations typically centered on the environmental benefits of LCD signage versus printed paper-based signs. Today – with the significant green benefits of LED digital signage over LCD screens – new levels of energy efficiency are achievable, and issues like power consumption, recyclability, and the origin of materials have become key buying considerations, as organizations analyze total cost of ownership and long-term operational issues.

Considering a digital signage system? Find cost savings and “go green” by seeking a solution that can address these three areas: (more…)

Have you ever passed by a digital sign that seemed to just “pop” out at you more so than others you’ve seen? I’m sure you have and most likely it wasn’t by chance but rather the orchestration of a great content designer who understands the importance of contrast.

Contrast by definition is “the opposition or juxtaposition of different forms, lines, or colors to intensify each element’s properties and produce a more dynamic expressiveness.” (more…)

Quick! What was the last digital sign that caught your eye? What color was it? Do you remember? Did it’s message stick with you?

Colors are extremely powerful. Studies have shown that colors can affect moods, behaviors, attitudes and even purchasing decisions. Color psychology is a deeply complex subject that one can spend inordinate amounts of time on. Here is a quick reference guide to color psychology to use when planning your digital signage content. (more…)

Recently, the Digital Place-based Advertising Association released a study conducted with approximately 1,000 media planners nationwide.  Findings suggest the boundaries of advertising and information delivery continue to expand, as more businesses realize the benefits digital signage provides. Proximity, timely relevance and message customization are unmatched in almost any other “push” media type.

Study highlights:

•  A significant increase in respondents say they intend to include digital place-based media in their plans for 2012. The increase, representing 86.3 percent of media planners participating in the survey, is up from 75.5 percent the prior year who said their 2011 media plans would include recommendations for digital displays. (more…)