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retail

What’s Binning and How Does It Work?

NanoLumens October 3, 2017 1118 Views 0 Comments AVI, blog, Whitlock

A chain is only as strong as its weakest link, right? Well, the same sentiment can be applied to an LED display. Though the diodes within an LED display can seem identical to the naked eye, every diode is not…

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Weathering the Storm With NanoLumens Digital Signage

Arch Nelson September 27, 2017 1609 Views 0 Comments blog

Here at NanoLumens we pride ourselves on building versatile, ruggedized outdoor displays that are capable of handling a wide range of performance conditions. We understand that inclement weather will not stop our partners from operating their businesses, so we make…

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Digital Signage and Off-Axis Viewing

Joey Davis September 20, 2017 1686 Views 0 Comments AVI, blog, Whitlock

When you wander into a Best Buy to check out a new television for your living room, you don’t make your decision simply based on how each screen looks when viewed straight on. You move around, you walk from side…

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Selling a Digital Signage Solution

NanoLumens September 13, 2017 1684 Views 0 Comments AVI, blog, Whitlock

Modern large-format LED displays are not things you can just take out of the box and hang on the wall, but many consumers still cling to this outdated perception. Companies become attached to the exciting potential of installing digital signage…

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Words to the Wise for Those Creating Content In-House

Joe'N Lloyd September 6, 2017 1580 Views 0 Comments AVI, blog, Whitlock

The effectiveness of traditional advertising is fading, and content marketing has begun to take its place. Modern consumers have no interest in antiquated marketing strategies anymore; what they crave is substance. The reason content is king is because it not…

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4 Reasons Why Digital Displays are Taking Over Retail Signage

Joey Davis August 15, 2017 1938 Views 0 Comments blog

In today’s dynamic retail climate, traditional signage is no longer a financially responsible investment, since it frequently needs to be replaced and struggles to capture consumers’ interest when competing with more modern digital displays. Consumers need to be captivated, and…

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