Founder of Mylan Laboratories, Elan Pharmaceuticals, and the American Le Mans Motorsports Series, among others, brings ­50 years of business success to NanoLumens®.

NORCROSS, GEORGIA, May 10, 2012 — Moving strategically to prepare for the next critically important stage of its growth, NanoLumens® today announced the appointment of Dr. Donald E. Panoz to the position of Chairman of the Board, according to Rick Cope, President & CEO of the Norcross, Georgia-based manufacturer and marketer of the revolutionary NanoLumens flexible and fixed LED displays.

Starting in 1960 when he co-founded Mylan Laboratories, one of the world’s leading producers of generic drugs, Dr. Panoz has had an extraordinary 50-year career of major entrepreneurial successes in fields as far ranging as pharmaceuticals, resorts, motorsports and wine. After establishing Mylan Laboratories, Dr. Panoz went on to found Elan Pharmaceuticals, the company that created the transdermal method of medication delivery — the technology that led directly to the development of the nicotine patch. In 1985 Dr. Panoz took Elan Pharmaceuticals public and thereafter set Wall Street records with three consecutive years of 100 percent profit growth.

Following his success in the pharmaceutical industry, Dr. Panoz turned his attention, and considerable talents, to developing a number of very successful world-class resorts including the five-star Chateau Elan Winery & Resort in Atlanta, Georgia; the St. Andrews Bay Golf Resort & Spa in St. Andrews, Scotland; and the Diablo Grand Winery & Resort, Patterson, California.

Not content with revolutionizing two major industries, Dr. Panoz next turned to motorsports, joining forces with his son Daniel to create Panoz Auto Development, developer of the critically acclaimed Panoz Esperante high-performance sports car—a winner at Sebring and American Le Mans in 2006. Their success on the racetrack led to Panoz’s founding of the American Le Mans Series, now the leading sports car series in the world.

“We are very pleased to welcome Don, an early investor and board member, as our new Chairman of The Board,” Cope said today, “His 50 years of success in taking start up companies in multiple industries to positions of global market success is one of the great track records in American business history. We are honored to have Don take a leadership role at this critically important juncture in our history. His experience, vision and acute business acumen will play a major role in helping us to achieve our long-term growth objectives.”

For his part, Dr. Panoz noted that, “Every once in a great while, a truly unique company with groundbreaking technology comes to market with the opportunity to forever change the rules of the game. NanoLumens is that company in the field of 21st century digital signage solutions. Their core technology, coupled with their innovative design and engineering teams, is rapidly redefining how people communicate with one another. I am proud to be a part of this young American business success story.”

NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. The company’s patented display technology, which allows customers to select from 4mm up to 10mm pixel pitch (depending on the model), promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.

NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable.  What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.

Designed and assembled in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™, NanoFlex Wrap, and NanoFlex Ribbon flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays.

The Company’s technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards.  NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”

About NanoLumens:

Headquartered in Norcross, Georgia, NanoLumens, Inc. (www.nanolumens.com) is a privately held corporation engaged in the research, product development, marketing and sales of unique flexible and fixed displays that address a yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the weight, noise and cost issues traditionally associated with commercial LED products.

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Contact:

Bob Griffin

Griffin Integrated Communications

(212) 481-3456 x16

bgriffin@griffinpr.com

Here are 4 considerations to help you get started:

The first rule of content creation definitely applies here: evaluate the display you are designing content for. How does it display text? Is is best suited for intricate type or big, bold type? We like larger sans-serif fonts for use on our LED displays.

Second, is the display designed for up close viewing or viewing at a distance? LED displays are typically larger and meant for viewing distances anywhere from 8ft to hundreds of feet whereas LCD displays are smaller and meant for close up viewing. This is definitely important. You don’t want people trying to read tiny fonts from a distance. This is why we lean towards larger fonts for NanoLumens displays.

The third consideration is the message itself. How many words are there? Do they all have to be on the display at the same time?  Who is the message intended for and how long will they be there? If their dwell time is short, better shorten your message and make it bold enough to grab their attention.

Lastly, most brands have fonts that they use in all their marketing which over time consumers will associate with the the brand. It is best to consider this as well because incorporating brand elements can often communicate a brand without even being read.

Generally for our LED displays we like to use fonts that are about 1/6 the height of the screen. So if the screen is 6 ft tall, your font would be 1 ft tall. This is not a hard and fast rule as it is so dependent on the particulars of the display itself. Also, your font choice relates directly to your other design choices such as color and contrast which we discussed in earlier blogs.

Hopefully these 4 considerations will get you pointed in the right direction for your font choice and ensure that your message is communicated clearly in the most optimum way.

NANOLUMENS® EXPANDS U.S. PRODUCTION CAPACITY TO MEET RAPIDLY GROWING MARKET DEMAND

Next generation LED digital signage solutions market leader in agreement with a Georgia based contract manufacturer, PartnerTech AB, that reaffirms its commitment to American based manufacturing and assembly.

NORCROSS, GEORGIA, May 7, 2012 — NanoLumens®, the pioneering Norcross, Georgia-based company that introduced the world’s first large format flexible LED display technology, today announced that it has entered into a manufacturing agreement with a Georgia based company that will enable it to cost-effectively meet the rapidly growing market demand for its revolutionary line of flexible and fixed LED displays.

According to NanoLumens President & CEO, Rick Cope, the company has entered into a contract manufacturing agreement with PartnerTech AB, the owner and operator of an ISO 9001 Certified United States manufacturing center in Lawrenceville, Georgia. PartnerTech AB, headquartered in Vellinge, Sweden, develops and manufactures products on behalf of leading businesses in the Defense, Maritime, Information Technology, MedTech & Instrumentation, CleanTech and Point of Sale industries. PartnerTech provides its clients with production expertise across the entire life cycle of a product, along with leading edge skills in electronics, mechanics and systems integration. The company employs approximately 1,300 people at plants in Sweden, Norway, Finland, Poland, the UK, and the United States.

“PartnerTech is a world-class contract manufacturer that has a demonstrated track record of working successfully with rapidly growing technology companies,” Cope said today. “We believe that the combination of their expertise in electronics, systems integration, and manufacturing and our proprietary technology will enable NanoLumens to cost-effectively meet the growing market demand for our innovative LED flexible and fixed signage solutions. At the same time, the demand for our signage solutions will ensure that more jobs are created and maintained here in the United States.”

NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. The company’s patented display technology, which allows customers to select from 4mm up to 10mm pixel pitch (depending on the model), promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.

NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50% reclaimed materials, and are completely recyclable.  What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.

Designed and assembled in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™, NanoFlex Wrap, and NanoFlex Ribbon flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays.

The company’s technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards.  NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma”.

About NanoLumens:

Headquartered in Norcross, Georgia, NanoLumens, Inc. (http://www.nanolumens.com) is a privately held corporation engaged in the research, product development, marketing and sales of unique flexible and fixed displays that address a yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the weight, noise and cost issues traditionally associated with commercial LED products.

###

Contact:

Bob Griffin

Griffin Integrated Communications

(212) 481-3456 x16

bgriffin@griffinpr.com

NanoLumens has been named one of rAVe [Publications] 2012 Digital Signage CHAMPS for its 112-inch, light LED display that was showcased at the 2012 Digital Signage Expo.

NORCROSS, GEORGIA, April 30, 2012 — NanoLumens®, the pioneering Norcross, Georgia-based company that last year introduced the world to large format flexible digital display technology today announced that it has been awarded rAVe [Publications] ‘Most Creative Display Technology’ award at DSE 2012 for its 112-inch flexible, light-weight LED display.

“In receiving this award, we are thrilled to have our breakthrough LED display technology recognized by rAVe [Publications],” said Rick Cope, President & CEO of NanoLumens. “We continue to revolutionize the digital signage industry by producing state-of-the-art flexible displays that can be utilized in an endless number of environments that rely on digital signage, including retail spaces, corporations, event venues, production companies, and out-of-home-advertisers. Our 112-inch, thin and light-weight LED displays can be placed on curved walls or wrapped around columns, allowing for digital displays to be used in ways previously thought impossible.”

Every year after the Digital Signage Expo, rAVe [Publications] gives out their Digital Signage CHAMPS awards to the products and solutions that they believe are the best of the best. NanoLumens’ award-winning product is currently being featured in the latest issue of rAVe DS, and the full line of NanoLumens displays will be shown at INFOCOMM 2012 at NanoLumens Booth #N2169 in the Las Vegas Convention Center.

First introduced in 2010, NanoLumens award-winning LED displays remain the only solution of their kind.  NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. The company’s patented display technology, which allows customers to select from 4mm up to 10mm pixel pitches (depending on the model), promises to transform the way marketers engage their customers indoors and out of doors in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.

NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per-square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, the NanoLumens displays are composed of up to 50% reclaimed materials, and are completely recyclable.  What’s more, some new NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.

Designed and assembled entirely in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™, NanoFlex Wrap™, and NanoFlex Ribbon™ flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays.

The company’s technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards.  NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma”.

For more information about NanoLumens displays, please visit www.nanolumens.com or call (678) 421-9694.

About NanoLumens:

Headquartered in Norcross, Georgia, NanoLumens, Inc. (www.nanolumens.com) is a privately held corporation engaged in the research, product development and component design for unique flexible and fixed displays that address a yawning technology gap in the $14 billion digital display industry.  Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the weight, noise and cost issues traditionally associated with commercial LED products.

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So, in order to take full advantage of the benefits of digital signage, your target audience must first be defined. Here are a few questions to help you out:

• Who is the audience you are trying to reach?
• What is their behavior/attitude toward/knowledge of  your product or service?
• What time of the day should each message be displayed?
• How often and how long should messages run?
• Note: learn as much about your target audience as possible

By defining your target audience, you are more likely to encourage participation from the viewer and create a personalized brand experience that won’t be forgotten.

More importantly, the value of digital signage does not decline over time, but actually increases, as the immersive content and messages you are delivering to your audience are refined and polished to meet their needs and wants. Full-motion graphics presented on brilliant, large-format digital displays offer the necessary elements for creating an environment that is optimized for driving sales.

Plus, there is no waiting period when it comes to using digital signage. Your messages can be changed in real time and, after all, time is money. The real-time control of digital allows companies to respond swiftly to consumer behavior, giving them what they want and further enforcing retention and brand loyalty.  For example, a company may notice that a test marketing message doubles the sales of a product in another store, which urges that company to change its other stores to deliver the same message instantaneously.

Thus, digital displays offer an endless amount of opportunities to influence buyer behavior. Digital signage networks can be constantly reinvented by keeping content fresh and appealing to the targeted audience – enhancing and complementing a brand’s identity while rewarding the viewer with a fun and interesting experience.  After all, content is what makes a digital signage network a success.

NanoLumens tasked with supplying a specially designed 9’ X 9’ 4.5mm pixel pitch seamless video wall for Axis Façade’s AIA 2012 exhibit.

Voting ends on May 11th, so click on the links to vote for us now!

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The NanoFlex 112, our flagship product, is up for Rental & Staging’s “Best LED Product” Award.

The Rental & Staging Awards recognize the best new products introduced to the staging or AV rental markets from July 2011 to March 2012. 

Also, our new NanoSlim Display is nominated for the Systems Contractor News Installation Product Award for “Most Innovative Video Display.”

You can see a complete list of the SCN nominees here.

Over time, the consumer’s “path to purchase” has evolved from a roughly linear progression (with few options and channels) to a more fluid and personalized approach.

Digital signage shares information, provides direction, reinforces branding, and influences decision-making at the point-of-purchase where it really matters. Since it has been said that 70% of purchase decisions are made in-store and 50-60% of these purchases are spontaneous and unplanned, the messages you communicate through your digital signage network need to engage consumers to make a lasting impact and convert shoppers into buyers.

One general rule of thumb is that the longer a consumer is kept inside a store, the more likely it is that they will make a purchase.

However, in order for it to be a worthwhile investment, digital signage needs to produce results by also driving people to take action. Just because someone is interested in what they have seen doesn’t mean that they will do something about it - great content alone can only go so far!

Better conversion rates can be achieved by using the following guidelines:

The Call-to-Action (CTA) needs to be:

• Laid out in an attractive and professional manner
• Clear and readable
• Comprehended immediately
• Fulfilled quickly and easily
• Measurable

The last reason to use digital signage to guide the path to purchase is that you can use anonymous video analytics and compare it with transactional data in order to gauge the effectiveness of different messages and strategies, and then fine tune them to anticipate future consumer behavior.

Make sure to check back on our follow-up blog where we will focus on specific CTAs to use on your digital signage network to influence the path to purchase while improving user engagement.

NORCROSS, GEORGIA, April 11, 2012 – Underscoring its commitment to revolutionize every segment of the LED display market, NanoLumens® today announced that it will unveil a specially designed LED display at NAB 2012 in Las Vegas, Nevada. The pioneering Norcross, Georgia based company will showcase a spectacular 9’ X 9’ 4.5mm pixel pitch LED display at Vizrt Booth #SL5605, according to NanoLumens President & CEO Rick Cope.

According to Cope, the massive display will weigh only 383 pounds and feature a silhouette that is less than three-inches thick. What’s more, the display will feature easily adjustable brightness levels and a 960 Hz refresh rate that results in superior image quality, even on camera, while emitting virtually no heat or noise.

“By showcasing our display in the Vizrt booth, we’re introducing the broadcast industry to the future of display technology in broadcast environments. Our displays are easy to install, completely bezel free, and are available in any shape or size, thus allowing every broadcast studio the opportunity to utilize LED display technology tailored to their individual purposes.”

“The NanoLumens display will be a centerpiece of the booth for us at NAB,” stated Håvard Myklebust, Executive Vice President, Products and Marketing of Vizrt. “It is the perfect match for our dynamic graphics and media display systems.”

Partnering with Vizrt at NAB 2012 will provide the company with the opportunity to showcase its breakthrough LED display technology to a wider broadcast audience than ever before. Vizrt’s product suite is used by the world’s leading broadcasters, publishing houses and telecom operators, including: CNN, CBS, Fox, BBC, Sky, ITN, ZDF, SVT, Star TV, Network 18, TV Today, CCTV, NHK, The Globe and Mail, The Telegraph, Welt Online, Etisalat, and Telia Sonera. Furthermore, many world-class production houses and institutions, including both the New York and London Stock Exchanges, utilize Vizrt solutions.

“We look forward to introducing our technology and our commercially available solutions to Vizrt’s customers as well as to the larger audience attending the NAB Show,” Cope emphasized. A NanoLumens representative will be present in the exhibit throughout the show to answer questions and provide additional information.

NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. Designed and engineered with the environment in mind, NanoLumens displays consume significantly less energy per-square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, the NanoLumens displays are composed of up to 50% reclaimed materials, and are completely recyclable. What’s more, some new NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.

Designed and assembled entirely in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™, NanoFlex Wrap, and NanoFlex Ribbon flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays.

The company’s technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – NonLCD or Plasma”.

Vizrt provides real-time 3D graphics and leading-edge asset management tools for the broadcast industry – from award winning animations & maps to online publishing tools. Due to Vizrt’s local presence in all the major markets around the world, Vizrt installations are found in more than 80 countries, powering over 3,500 TV channels and around 600 Internet media sites. For more information, please visit www.vizrt.com.

However, one thing we do know is that the digital signage market is growing rapidly as digital signage systems continue to evolve with better support, performance, efficiency, and more widely available audience metrics techniques.

Source: Kinetic

Below are some of the latest findings and statistics of the burgeoning digital signage industry:

A great article by Bill Gerba compares the findings between three reliable sources of digital signage industry statistics provided by ABI Research, IMS Research, and PQ Media.

Jose Avalos of Intel said that the digital signage industry has been growing at a 40 percent compounded annual growth rate and predicts that 22 million digital signs will be active by 2015. A recent study released by ABI Research also suggests that the global market for digital signage will grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016. Retail, corporate, and transportation will continue to be the top three sectors worldwide, but sectors such as healthcare and hospitality are seeing tremendous growth, especially in North America where PQ Media found that the U.S. digital place-based advertising market grew by 15% in 2010 ($1.54B), and expected 16% growth in 2011.

It may also help to view the digital signage industry in its different fragments and market niches:

Global Industry Analysts (GIA), a leading publisher of off-the-shelf market research, announced the release of a comprehensive global report on Flat Panel Display markets, and projected that the world market for Flat Panel Displays will reach $110B by the year 2017. LCD represents the largest market segment in the Flat Panel market worldwide, although LED displays are quickly gaining ground in popularity.

As for billboards, there are over 2500 digital billboards in the United States alone with 82% of states now allowing the adoption of digital billboards.

The digital signage industry continues to exhibit the ability to reach large audiences with a high level of flexibility in a targeted manner. Companies are looking to get more value on their returns, especially with LED’s becoming more accessible than ever before, and organizations that have already deployed digital signage systems successfully will reap the rewards of what they have sowed as this industry continues to blossom.

Contact us at NanoLumens today to learn how to become a member of the growing digital signage industry.