Station Casinos’ Green Valley Ranch Resort Places a Winning Bet on Fan Engagement with NanoLumens

Station Casinos’ Green Valley Ranch Resort Places a Winning Bet on Fan Engagement with NanoLumens

NanoLumens July 11, 2016 2426 Views 0 Comments Press Releases

Five NanoLumens NanoSlim Engage 2.5mm LED displays provide 1,125-square feet of Ultra HD resolution to create a mesmerizing Race & Sports Book fan experience.

ATLANTA, GEORGIA, July 7, 2016 – When it comes to placing a winning bet, no one does it better than Station Casinos. The leading provider of gaming and entertainment is now leading the city’s Race & Sports Books transition from projection technology to fine pitch LED display solutions, first at its Red Rock Resort, and now at its Green Valley Ranch Resort. For both projects, Station turned to NanoLumens for cutting-edge LED visualization solutions to make its Las Vegas Race & Sports Books stand out from the competition.

“Las Vegas is the Race & Sports Book capital of the world, and casinos need to find new ways to set themselves apart from the competition,” NanoLumens Area Director West Dave Merlino explained. “Replacing antiquated, inferior-performing projection based solutions with fine pitch LED displays helps casinos attract more gamers looking for a visual experience they can’t find anywhere else. Station Casinos is at the forefront of this transition.  In fact, they’re the first Las Vegas property owner to have fine pixel pitch LED displays in multiple Race & Sports Book locations.”

green-valleyNanoLumens previously worked with Station Casinos at the Red Rock Race & Sports Book, Merlino explained. Similar to Red Rock, NanoLumens replaced Green Valley Ranch’s previous projection technology, creating a brighter, more inviting atmosphere with five 20.5’x11’ NanoSlim Engage 2.5mm displays.

NanoLumens worked with National Technology Associates (NTA) to complete both installations. “Station Casinos had to make the choice whether to replace the projectors or upgrade the technology altogether at the Green Valley Ranch Book,” H Waldman, Chief Operating Officer at NTA, stated. “After seeing the increase in business at Red Rock, the company decided that the LED solution was still the best option for Green Valley. Installing the LED technology was the next step in the evolution of their books, and continuing on with the NanoSlim Engage was a no brainer.”

According to Bert Cirincione, Director of the Race & Sports Book at Green Valley Ranch Resort: “The new displays really make our guests feel as if they’re right in the middle of the action. The NanoLumens displays have been a great investment for our property.”

Replacing the projectors will save Green Valley Ranch time and money on both maintenance and equipment. According to Waldman, the cost of LED technology is coming down and the lifespan of the technology is long. “With projection, there is the initial cost of the projector, then the expense of the lamps, cleaning, and maintenance fees,” he said, “and you should replace projectors roughly every five years.”

Merlino agreed, “Projectors are problematic. First, they don’t deliver the brightness or clarity that a NanoLumens LED display delivers. Next, projection bulbs inevitably fail, and replacing the bulb takes time. If a projector’s bulb goes out during a large event like the Super Bowl, you’re out of luck! NanoLumens displays are guaranteed to perform for up to six years, right down to a single pixel.”

Although the five new NanoSlim Engage displays are only running at 30 percent of their potential brightness, they are recognizably brighter than the dated projectors. Running the displays at this level can greatly extend the lifespan of the technology without hindering the Book’s atmosphere. “The projectors were dim and hard to see, so the entire Race & Sports Book was extremely dark,” Merlino added. “With NanoLumens LED technology, it’s a more engaging environment. Since the installation of the new displays, Green Valley Ranch has seen more activity in the Book. People want to come and watch the game at the venue because of the quality of the displays.”

About Green Valley Ranch Resort

The four-diamond AAA-rated Green Valley Ranch Resort is located 2300 Paseo Verde Parkway in Henderson, Nevada.

About Station Casinos

Station Casinos owns 19 properties throughout Southern Nevada, including Boulder Station, Green Valley Ranch Resort, Fiesta Rancho, Fiesta Henderson, Palace Station, Red Rock Resort, Santa Fe Station, Sunset Station, Texas Station, Wild Wild West and several smaller properties under the Wildfire Gaming division.

About NanoLumens

NanoLumens, headquartered in Atlanta, Georgia, creates display visualization solutions that deliver truly immersive customer experiences and great return on investment. We provide unique solutions to problems that haven’t been thought of yet. Our fully custom display solutions provide engaging customer experiences and the ability to realize solid returns on investment. Our brilliant displays, designed and assembled in the USA, are so thin, lightweight and curvable, they fit almost anywhere. With quality backed by an industry leading, Six Year Warranty, NanoLumens is your collaboration partner for visualization solutions that live up to your imagination. For more information, visit: www.NanoLumens.com

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