Digital displays are taking over because it’s so easy to switch out the content. Gone are the days of having to take down an old billboard and put up a new one. So it’s no revelation that the companies that sell space on these digital displays are trying to up the ante in 2017 in order to offer advertisers more bang for their buck.
With the recent AWARE launch, marketing buzz, and press coverage, you have probably wondered “What does this mean or do for me as an integrator?” You should think of it as another tool in your display tool kit.
Digital displays have evolved far beyond being just a mechanism for flashing advertising campaigns. Today, they can be used interactively to create a dialogue between brands and their customers.