With so much lights and fanfare in the average casino, gaming companies are constantly looking for ways to up the ante. The big challenge today is attracting younger players from Generation X and Millennials to the gaming pool. Their boomer parents are already ingrained in the culture of using slot machines, but a new approach must be taken to appeal to younger customers.
At NanoLumens, we share a culture of "giving back," as do many of our partners. Recently, in conjunction with our preferred partner NTA, I had the opportunity to take part in an event with the Patrick Kelley Youth Foundation.