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About Brett Farley

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So far Brett Farley has created 4 blog entries.

Taking Advertising In-House? Part 2: The Considerations of That In-House Network

2018-09-28T12:54:18+00:00Tags: |

Part II in our two-part series. Read the first piece here.

Selling the Media

There are a number of different ways to sell your media network to advertisers and a clear strategy allowing for all the variances to drive toward your end game of maximizing your sales revenue need to be considered. Some advertisers are happy to be “part of the mix.” Some advertisers will be looking for dominance of a particular position. Some will be […]

Taking Advertising In-House? Part 1: Think Long and Hard Before You Do

2018-09-28T15:49:36+00:00Tags: |

We’ve seen a trend here at NanoLumens with large real estate ownership and management groups either initiating their own advertising sales teams and networks, or having outsourced that function unsuccessfully, reclaiming ownership of that function and taking it back “in house.”

These companies include property owners and management companies controlling retail shopping centers, corporate office portfolios, convention centers and other publically accessible real estate. Also we’ve seen companies currently under contract for other services (IT, Telecom, […]