Going Small to Get Bigger: Why the Narrowing of Pixel Pitches will Expand the Footprint of LED Displays in Key Verticals

Joey Davis April 10, 2018 2839 Views 0 Comments blog

In the large-format LED display industry, customizability is the name of the game. Any size, any shape is a fit all the way through our business, and we at NanoLumens have long lauded our ability to design and manufacture LED displays as big as our end-users can imagine. Truly, there is no limit on the sizes we can go to. But while there’s no cap on how big we can build, there is a reasonable limit on how big anyone actually needs. There’s not really a market for displays the size of airplane hangars, people just simply don’t really need something so huge. Recognizing that building displays bigger and bigger is not a foolproof way to find more business, we, and other LED manufacturers who compete alongside us, recognize that the better route to go is to find ways to make displays smaller and smaller. LED has no real competition when it comes to bigness, but it has a well-established rival when it comes to smallness: LCD. Due in part to the differences in the actual process through which the displays produce light, LCD displays have traditionally been better suited for up close viewing. That means they have been the more appropriate choice for brick and mortar retail outlets or other organizations in need of smaller, more individualized displays. To break into this space, LEDs have had to shrink their pixel pitches.

As pixel pitches shrink, it allows for display sizes to shrink. This is because of a concept called pixelation, where as an audience moves closer and closer to a display, eventually they begin to identify individual pixels as the cohesive image fragments into an array of distinct units. The closer the pixels are to one another, the closer to the display pixelation occurs. So in a small retail outlet, or any similarly sized space, end-users will want a display with an especially narrow pixel pitch, because they won’t want their audience to see pixelated content. They need something their customers can look at up close, something that fits between shelves, or hangs above an aisle, or stands near the point of sale. All of this is to say that if LED display manufacturers want to break into smaller spaces, they need to employ smaller technologies.

We have recently debuted our latest and littlest development on this front, display technology that checks in with a pixel pitch of just 0.9mm. Displays built with such a narrow pitch will integrate seamlessly into smaller spaces with tighter confines. Our displays are already incredibly lightweight and slim, but now that they can be built with one of the finest pixel pitches in the industry they will be even better suited to up close viewing. To read further about the relationship between pixel pitch and viewing distance, check out our white paper on the subject here.

For more about our 0.9mm technology, our specs on the specific product line can be found here.