The initial hardware investment in the screens themselves is just the tip of the iceberg.

Purchasing digital signage can be a key development in the growth of your business. Like with any major business decision, there are a wide range of considerations that must be taken into account before a purchase of this magnitude is made. In addition to fit, performance, and aesthetics, one of the most important considerations is of course total cost. As potential customers will find out as they learn more and more about the variety of digital signage options, the initial hardware investment in the displays themselves is far from the only cost they’ll face. Other financial factors that affect the long term scope of your investment include component costs, space adaptations, installation labor, content creation, energy use, and perhaps most importantly, service and maintenance.

At NanoLumens, our entire business philosophy revolves around offering services and products that fully meet the unique needs of our customers. To better inform and connect with our potential customers, we’d like to get their perspective on these diverse costs listed above. What are your thoughts on how LED and LCD costs compare? Which do you believe will require more maintenance in the long term? Which display solution costs the most to operate on a daily basis? Answering questions like these will help us improve the experience we offer you in the future. We would love to hear your thoughts! Our quick Total Cost of Ownership survey can be found here, and to help encourage participation, the first 100 responses will receive a $5 Starbucks gift card! Thanks for your help!