CASE STUDY DESCRIPTION
The Legacy Union development in Uptown Charlotte is on a mission to assert its primacy as the Queen City’s most impressive high rise development. Combining office towers and residential space alongside shopping and dining options, the 10-acre development sits adjacent to Bank of America Stadium, home of the NFL’s Carolina Panthers football team. After breaking ground in 2017, the signature building of the development, Bank of America Tower, sought a way to draw the community together into what they hoped would be an inspiring new hub of Uptown activity. The lobby of the tower is framed by tall two-story floor-to-ceiling windows that look out across a lively plaza toward Tryon Street, Charlotte’s main thoroughfare. Legacy Union knew they needed a modern digital visual feature so compelling it couldn’t be ignored.
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