CASE STUDY DESCRIPTION
Like most modern sports franchises, the Jacksonville Jaguars face a challenge. With all the logistical headaches a stadium can bring, today’s fans are reluctant to brave the crowds when they can get a similar viewing experience at home. Consumers that are met with an efficient and exciting stadium experience will become fans for life, but getting these people out to the Jaguars’ home field of TIAA Bank Field, formerly Everbank Field, in the first place is difficult. Sports teams need to remind fans that even the nicest TV can’t replicate the real thing, and to appeal to the younger generations of fans most torn by this dilemma, teams need to upgrade their stadiums to align with the expectations of an increasingly digital demographic. The Jaguars recognized in 2016 that the best way to do so was by integrating state-of-the-art technology that complemented the live game experience while also facilitating safe and efficient movement throughout the concourse.