Modern large-format LED displays are not things you can just take out of the box and hang on the wall, but many consumers still cling to this outdated perception. Companies become attached to the exciting potential of installing digital signage but they fall short in understanding everything that goes along with the proper operation and maintenance of that display once it’s arrived on-site. While some manufacturers are content to offload their displays and allow […]
The effectiveness of traditional advertising is fading, and content marketing has begun to take its place. Modern consumers have no interest in antiquated marketing strategies anymore; what they crave is substance. The reason content is king is because it not only promotes the brand, but it tells –and sells- a story. Outsourcing content needs is the route many businesses turn to, but that option is not available for everyone. In-house content creation is by far […]
Content is the foundation of today’s most successful marketing efforts, but simply having content is not enough; businesses need to have a content strategy, too. An organized and well-documented approach is key to the successful execution of a modern marketing initiative. Cultivating an understanding of the current trends in display content can go a long way towards informing your content strategy, but often these trends are difficult to conceptualize without hard figures to provide context. […]
Too often, real estate development is only thought of in economic terms. While a property’s profit margin is certainly important, there are other factors that contribute to a building’s overall success. That’s why each year the Brooklyn Chamber of Commerce recognizes development projects that not only enrich the borough economically, but also culturally and aesthetically. Winners are chosen across 15 categories, including community arts, adaptive reuse, and affordable housing. This year, NanoLumens played a key […]
ATLANTA, GEORGIA, June 22, 2017 — NanoLumens®, award-winning creators of uniquely compelling interactive LED visualization solutions, today announced that they have been named a semi-finalist in the annual Atlanta Metro Export Challenge (Atlanta MEC), a grant competition supported by JPMorgan Chase, UPS and Partnership Gwinnett, which boosts support for small and medium-sized businesses looking to begin exporting or to increase their export programs. Twenty-eight companies from metro Atlanta were selected as semi-finalists and each will […]
Touch-enabled NanoLumens ENGAGE Series displays are already installed at Fortune 500 and Global 2,000 corporate sites.
ATLANTA, GEORGIA, June 9, 2017 — NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions, today introduced true glassless touch screen technology as an available option on the ENGAGE Series of fine pixel pitch LED displays. According to NanoLumens CEO Rick Cope, touch-enabled NanoLumens ENGAGE displays have already been installed in a regional office of a leading Fortune 500 […]