The NanoLumens Brand
The guidelines that follow will help you correctly make use of our brand.
Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application. When reproducing any logo elements, only the original high resolution or vector graphic files shall be used. By using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines and you understand that a violation of these guidelines will result in the termination of your license and/or permission to use our brand assets.
This is our logo, the one that should always be used. There are two versions to ensure optimum legibility.
This is the main NanoLumens logo. It should be used in this form whenever possible.
Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo ‘breathe’, free from distraction.
This version in white works well on dark and busy backgrounds.
MINIMUM REPRODUCTION SIZE
In the primary logo format, a minimum size must be adhered to so that legibility is retained. In exceptional circumstances where space is below the recommended size, adjustments may have to be made to balance the shape and visibility.
It’s our logo without its wordmark. Use only when space is limited. The main logo always comes first. However, in situations where space is tight, like when the logo has to be within a square, the use of the glyph is allowed.
Accurate reproduction of the brand color scheme is essential in communicating a clear and consistent message about the company image. The Pantone colors should be used wherever possible, with CMYK / RGB being matched as closely as possible depending on the materials and print process. Black and white are acceptable as accent colors, in addition to the colors within the assigned scheme.
PANTONE: 7683 C
CMYK: 91 | 58 | 5 | 0
RGB: 5 | 105 | 172
HEX #: 0569AC
CMYK: 69 | 63 | 62 | 58
RGB: 55 | 66 | 74
HEX #: 656569
PANTONE: 7409 C
CMYK: 3 | 33 | 100 | 0
RGB: 248 | 178 | 24
HEX #: F8B218
For a complete branding guide along with vector and popular web format files: