Innisfree Cosmetics – New York

Innisfree Cosmetics – New York

PROJECT DESCRIPTION

When Korean cosmetics retailer Innisfree launched its second New York City store right next door to a major competitor in late 2018, the brand knew it needed a store design that would grab the attention of people passing by and convince new customers to step inside. Working with Creative Realities, a design-forward end-to-end digital integrator based in Louisville, Kentucky, Innisfree decided to capitalize on the store’s curved floor-to-ceiling street-front windows and install a huge, super bright NanoLumens ENGAGE Series™ LED display that measures 16.73’ tall by 8.66’ wide and is easily seen from the street, 24 hours a day.

PROJECT DETAILS

  • LOCATION: Manhattan, NY

  • COMPANY: Innisfree Cosmetics

  • PRODUCT: ENGAGE Series™

  • PARTNER: Creative Realities

  • PIXEL PITCH: 2.5mm

  • MORE INFORMATION: Press Release
2019-02-18T11:58:53-05:00