It’s a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports’ fan’s house: the couch and the home entertainment system. And, by all accounts the progression of in-home entertainment technology has put a dent in the ticket sales for live sports events. To strike back at sofas across the country, stadiums and arenas are looking to up the ante for fan experience and engagement, so that an in-stadium experience is one-of-a-kind and not easily replicated by staying home. Digital signage needs to be a big part of the strategy for fan engagement and marketing in stadiums and arenas.
Advancing digital signage technology, coupled with Wi-Fi and beacon technology, means LED displays can be used for much more than pointing a fan to the nearest bathroom or exit. Smart technology in LED displays can be implemented to alleviate a fan’s pain points while at a stadium or arena and help make sure they don’t miss a minute of the action on the field or floor.