Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Simply having content is not enough though; businesses need to have a content strategy, too. Consumers expect businesses to be authentic about their ideals, and a well-thought out content strategy should represent these beliefs transparently. Marketing is about telling a story, and understanding the growing trends in display content is crucial to constructing that narrative.
Businesses should use their digital display content to inform users of the brand’s presence on these channels. More content ideas for digital displays.