Today’s world is truly a digital world, and with the onslaught of social media, online purchasing and mobile apps, consumers are being bombarded by marketing messages more than ever before. It is estimated that the average consumer is bombarded with nearly 3,000 marketing messages per day! It’s no wonder that it can be difficult for any retailer to break through the clutter and communicate effectively with a customer.
And while the dawn of the digital era had many so-called experts decrying the demise of the brick-and-mortar store about a decade ago, nothing could be further from the truth. A study by A.T. Kearney finds that 90% of all retail sales occur in physical store locations, and 95% of retail sales overall go through businesses that maintain a brick-and-mortar presence.