Today, digital signage is often the first way a business introduces itself to the public. The medium provides a compelling means by which to identify a brand to both potential and existing customers. As such, it can leave a strong—or weak—first impression.
In addition to helping create a memorable customer experience, the return on investment (ROI) for digital signage has improved because of reductions in hardware costs. According to Futuresource Consulting, for example, the $2 billion light-emitting diode (LED) display market is growing by 15 per cent annually, which has helped achieve economies of scale. Citing prices that have “aggressively eroded,” McKinsey & Co. reports the payback time for LED displays will drop to one to two years in 2016.
Before investing in LED displays, however, it is important to understand the options.