Digital Signage: The omni-channel approach

Digital Signage: The omni-channel approach

In recent years, the retail industry has focused significant efforts on achieving an ‘omni-channel’ presence, whereby it can offer a seamless, personalized shopping experience to all of its customers, whether they are connecting with them online, in a bricks-and-mortar store, through social media or over the phone. The key to creating such a personalized experience is learning who a customer is and recognizing him/her at the point of contact. While retailers—and many of the technology providers that support them—have been spending immense amounts of time and resources to figure out who their customers are, the digital signage display industry has lagged behind in terms of contributing to the omni-channel experience.

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2016-05-24T17:00:47+00:00Tags: |