It’s now over a decade since Tesco deployed 5,000 displays in 100 of its supermarkets, coinciding with the first UK boom in digital signage (DS) for retail. Sales are up 80 per cent on 2004 (the year ISE launched) to £19.6m, with approximately 22,000 screens across UK retail outlets.
Today, the demand for digital signage across all sectors has never been higher, and not just in the UK and Europe. According to a 2014 report by consultant MarketsandMarkets, the international DS market could be worth up to $14.87bn by 2020, with compound annual growth of 8.94 per cent between 2014 and 2020. Confusingly, another report, by Markets Reports Hub reckons the value of the global DS market had already topped $14bn in 2014, with a 2020 projection of $23.76bn and compound annual growth of 8.18 per cent.
One thing we can be sure of is that the demand for DS in retail has never been higher, across all regions. As reported in last month’s AV Magazine retail supplement, the channel is seeing a new technological dawn, informed by the Internet of Things and a growing synergy between high street and online outlets. The concept of ‘showrooming’ has grown in popularity in recent years, with digital signage utilised to display products alongside the physical goods.