Now is the time to embrace new digital signage technologies and draw a wider audience by keeping them informed. In North America and Europe, 2015 saw the emergence of 4K displays in top-tier brands and wall installations of 4K televisions in big-box retail stores across these regions. Constructed on conventional 4K, 2016 will welcome certain enhancements such as better screen quality with High Dynamic Range (HDR) content. Moreover, the widening spectrum of on-screen colors and shrinkage of the gap between digital screen and print has opened up new opportunities for designers in the digital signage market. Integrators and installers who intend to make the maximum utilizations of digital signage technology in a retail setting can now explore several modern and exciting ways.
Advertising is everywhere around us. To create an impact in the market, a brand needs to rise above the rest and go outside the box of traditional digital signage. Another product, NanoWrap by NanoLumens, is helping several brands reclaim their lost space in the advertising world.