Outside Madame Tussauds in Times Square, New York, an attention-capturing 13-foot by 12-foot screen projects videos of the interactions that passersby, who may have an outdated perception of the wax museum, can experience. Once inside, a successful interactive digital solution encourages guests to post “dynamic selfies” to social media.
The museum wanted to grab the attention of the many potential visitors walking by, around 330,000 on average daily. With heavy tourism competition in the city, Madame Tussauds took advantage of their location to create a unique digital experience outside the entertainment center. A 13-foot by 12-foot display screen draws the attention of passersby by showing videos of the fun interactions waiting inside.
Production and installation of the NanoLumens digital display was completely done during off hours. Actors were hired to create realistic videos of interactions with the wax figures to give the content displayed on the outdoor screen a polished look and feel.