NanoLumens, and venture-backed technology company, AdMobilize, announced a strategic partnership in creating a more dynamic and data driven experience for the owners of digital signage. AdMobilize’s all-in-one solution equips Nanolumens with a seamless, powerful analytics platform for any customer without complicated installation, set-up, or maintenance.
“We are excited to partner with AdMobilize as the next phase of digital signage is ushered in through the advancement of IoT,” says Nathan Remmes, VP of corporate development at NanoLumens. “We believe one of the major challenges in digital signage remains to be attribution, and our partnership with AdMobilize is just the next step we are taking toward making a more complete solution powered by data. It is one that will lead to better attribution, and truly dynamic content for a better overall experience for consumers and advertisers alike.”
The move positions NanoLumens to capture audience analytics such as impressions, views, dwell time, age, gender, and emotion for its customers in higher education, retail, hospitality, stadium, arena, casino, transportation, and public event verticals.