Some of the larger display manufacturers, like Samsung, NEC, and LG, and others, have tried to market displays with SoC (system on a chip) features that eliminate the need for an external media player, and/or have offered simple digital signage content management software bundled with their display offerings. There has been success with these products, even while many digital signage integrators and end users prefer to source the displays separately from the media player and the content software.
But recently one direct view LED provider made news when they announced that they would go this route as well, with their own twist. NanoLumens, a manufacturer of indoor and outdoor LED visualisation solutions, introduced in June, NanoLumens AWARE, a cloud-based digital display platform that according to the company “combines real-time diagnostics, media playback, and a variety of internal and third party-developed apps into one integrated system that is accessible through a single portal from anywhere in the world.” According to NanoLumens vice president of corporate development Nate Remmes, AWARE addresses “the growing industry need for a simpler solution that eliminates hardware within a complex eco-system while allowing third party developers to create the next generation apps that will make displays more engaging, useful, and accountable.”
AWARE represents a strategic move by NanoLumens to differentiate itself from its LED competitors. “Our software-enabled hardware creates a path that gives customers and partners a more useful solution for the entire lifecycle of their displays,” Remmes says. AWARE combines hardware, services, and software into one integrated solution that can be purchased and embedded in a display or as a stand-alone add-on to an existing display. The core applications available at launch include built-in media, weather, sports, news, HTML5, social media, and audience measurement. Although agnostic and continuing to look for premier partners throughout the industry, today’s applications have been developed through NanoLumens’ partnerships with Admobilize, Gimbal, Navori, and Screenfeed.