There is a reason industry experts have been telling integrators to get into the digital signage business. The margins on the boxes we sell are getting smaller. This is not news to anyone. Services is where the successful companies are moving toward, particularly with content creation.
A full “soup-to-nuts video solutions” provider, as Price puts it, will be able to solve their customers’ needs for the long term. As you gear up for this new revenue stream, study the various possibilities and make the decision that will make you — and your clients — happy.