Some of the larger display manufacturers, like Samsung, NEC, and LG, and others, have tried to market displays with SoC (system on a chip) features that eliminate the need for an external media player, and/or have offered simple digital signage content management software bundled with their display offerings. There has been success with these products, even while many digital signage integrators and end users prefer to source the displays separately from the media player and the content software. But recently one direct view LED provider made news when they announced that they would go this route as well, with their own twist. NanoLumens, a manufacturer of indoor and outdoor LED visualization solutions, introduced in June, NanoLumens AWARE, a cloud based digital display platform that according to the company “combines real-time diagnostics, media playback, and a variety of internal and third party-developed apps into one integrated system that is accessible through a single portal from anywhere in the world.” According to NanoLumens Vice President of Corporate Development Nate Remmes, AWARE addresses “the growing industry need for a simpler solution that eliminates hardware within a complex eco-system while allowing third party developers to create the next generation apps that will make displays more engaging, useful, and accountable.”
Why AWARE is different.