For companies paying good money for advertising, having validation that the ads they’ve paid for have actually played on screens when and where they are supposed to is of critical importance.
The advertising industry has long relied on “Proof of Play,” or an auditing process that shows advertisers that their ads played when they were supposed to digital signage. Sounds good, right?
But, what if the display was malfunctioning?
The hard truth is that “Proof of Play” only reports on scheduling – whether or not the ad actually played on working display is simply an unknown.