It’s impossible to escape the digital world today. From laptops to smartphones, the average American has multiple digital interactions daily. And for millennials, the generation that came of age during the internet era, communicating digitally is what they know. It’s as natural to them as breathing. So, perhaps it’s no surprise that college and university campuses are increasingly looking to incorporate digital displays into the college experience. University leaders recognize they need to speak the language of college-age students to attract them, and today’s students are fluent in digital. The ability for a university or college to tap into this technology is critical to continue to appeal to millennials and Generation Z, whose members have always had digital interactions as part of their lives.