Crystal Nixel sculptures awarded to integration firms Vision Sign, Lamar Advertising, EWSB and Suria KLCC
ATLANTA, GEORGIA, February 28, 2019 — NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions, today announced the winners of its fourth-annual NanoLumens Crystal Nixel™ Awards that recognize outstanding creativity in the design and implementation of a compelling LED visualization solution.
According to NanoLumens Vice President of Global Marketing and Business Development Joe’ Lloyd, the 2019 awards recognized firms involved in the McCarran International Airport installation in Las Vegas for the domestic category and the Suria KLCC Shopping Mall installation in Kuala Lumpur for the international category. Vision Sign and Lamar Advertising were awarded Crystal Nixel sculptures for the McCarran International Airport installation while EWSB and Suria KLLC were awarded sculptures for the Suria Shopping Mall installation in Kuala Lumpur.
“Over the last four years the Crystal Nixel Awards has consistently recognized outstanding achievement in the design and implementation of compelling and engaging LED visualization solutions across all vertical markets,” Lloyd said today. “The 2019 winners take LED visualization to new creative heights in the transportation and retail channels, setting a new standard for their peers to follow. We salute everyone involved and we look forward to working with these forward-looking teams on many more projects in the future.”
The McCarran International Airport installation involved the complete replacement of 60 outdated static banner displays with an equal number of NanoLumens Performance Series™ and ENGAGE Series™ displays of various shapes and sizes in the airport’s Terminal 1 Baggage Claim Area. The replacement of the static banners with NanoLumens LED displays empowers Lamar to offer their clients a world-class digital advertising platform whose content can be changed instantly to meet the needs of its advertisers.
“What makes this installation even more amazing is the fact that the entire makeover was completed while the baggage claim area remained in operation,” explained Lloyd. “The Vision Sign, Lamar and NanoLumens teams really pulled together to effect a remarkably seamless transition.”
The Suria KLCC Shopping Mall in Malaysia is an impressive six-story shopping experience located at the foot of the famous Petronas Twin Towers in the Kuala Lumpur city centre. Built in 1999, the mall quickly became not only the talk of the town, but one of the most spectacular shopping malls in the world, featuring a concert hall, an oceanarium, an art gallery and a children’s science discovery centre.
The recently added NanoLumens display installed in the mall’s Centre Court area is the world’s largest double-sided LED display, according to Lloyd, and it’s the first NanoLumens installation in Malaysia. The displays feature a 19’ x 33.5’ Performance Series™ 4.7mm double-sided display that rotates 359-degrees, uniquely showcasing many of the mall’s upscale consumer brands such as Gucci, Chanel, Calvin Klein, Christian Dior, Ralph Lauren and Apple. “It’s a show stopper in every respect,” Lloyd emphasized, “and it’s helping the mall to really present its most iconic brands in the most completely compelling and engaging way possible.”
According to Lloyd, the Suria KLCC team first saw NanoLumens displays in action at Changi Airport in Singapore and were immediately impressed by the quality of the displays. “On top of that, the ultra light weight of our displays really became an important part of the decision-making process,” she explained. “The display hangs in an area where more than 100,000 people pass under it every day — making safety a critically important consideration.”