Learned Evolution, producer of #FEED, powered by Twitter, at SXSW Interactive, turns to NanoLumens® to provide large-format LED displays for five-day event that manifests the online story of SXSW Interactive by merging social media, art, technology and wellness into an engaging offline experience.
ATLANTA, GEORGIA, March 6, 2013 — Cutting edge solutions providers tend to gravitate toward one another. Nowhere is this more evident than the upcoming convergence of social media titan Twitter and digital display pioneer NanoLumens® at SXSW Interactive (SXSWi). There, NanoSlim® DS and NanoFlex® displays will be used inside #FEED, powered by Twitter, to provide guests with an engaging offline experience that projects the reach and power of social media into the physical world. #FEED will launch with a private press event on March 8 at 7 p.m. at the Austin Museum of the Arts at 700 Congress Avenue in Austin, Texas.
Twitter has partnered with Learned Evolution for the second year in a row to throw a series of high-tech, high-energy @Night parties featuring performances by world class electronic DJs, AV artists, VJs and very special guests, as well as host yoga classes, bootcamps and spin classes during the day with live DJs.
According to Learned Evolution’s founder Justin Bolognino, NanoLumens and Twitter form a perfect symbiotic partnership. “For #FEED at South by Southwest Interactive 2013, Twitter asked us to come up with an even bigger, better and brighter high-tech, high-energy environment than last year,” Bolognino said. “I was so excited when I was introduced to NanoLumens because everything about their technology is representative of innovative, outside-the-box thinking, and Twitter knows a thing or two about innovation itself, so they come together perfectly to provide Twitter’s @Night party with an incredible crowd-commanding digital canvas.”
#FEED will feature a NanoLumens NanoSlim DS Tower display to provide sponsorship brand recognition images and videos, as well as a 112” NanoFlex display that will be central to the BioBeat’s “Pulse” app that transforms users heartbeats into music. Data visualizations of this amazing process will be displayed on the flexible 112” display.
Josh Byrd, Director of Marketing at NanoLumens, knows the NanoSlim and NanoFlex displays are going to be a hit at SXSWi. “South by Southwest Interactive is the mecca for forward-thinking technology innovation, so what better place is there to showcase NanoLumens’ one-of-a-kind display technology? We are honored to work with Twitter and Learned Evolution on #FEED this year to give attendees an experience they won’t soon forget.”
#FEED’s @NIGHT parties will transform the venue into a nightclub starting at 9:00 PM on March 8-13 with five high-tech, high-energy parties featuring performances by world class electronic DJs, AV artists, VJs and very special guests. When not playing host to the hottest SXSW parties, the venue will be home to the “Flavorpill Sanctuary,” a health, wellness and party area complete with yoga, cycling, bootcamp classes and massages, all with live DJs from 9:00 AM to 1:30 PM, and “Flavorpill Beats and Bytes” lunches at 1:00 PM with gear demos and live DJs.
For live tweets, pictures, videos and updates from SXSWi, follow @NanoLumens and #FEED on Twitter.
NanoLumens’ NanoSlim DS and NanoFlex DS Series are a bold departure from the traditional one-size-fits-all design paradigm that has been a mainstay of the display industry for decades. Available in 4mm, 5mm and 6mm pixel pitches, the NanoSlim DS and NanoFlex DS Series allow customers to specify truly unique displays in their designs and open the door for corporations, retailers and venue operators to create a completely original digital experience.
NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. The company’s patented display technology, which allows customers to select from 4mm, 5mm, or 6mm pixel pitch (depending on the model), promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.
All NanoLumens displays accept input from nearly any device or content management system. There is no need for special software, hardware or special personnel to display content beautifully. With a profile of only a few inches, NanoSlim DS and NanoFlex DS can be installed on virtually any surface without being obtrusive, adding the ‘WOW’ factor to any environment without taking up precious space. NanoLumens’ patented display technology is optimized for indoor use, operating with virtually zero heat or noise while producing bright, rich, consistent color as well as superior off-axis viewing with no color shift or image distortion throughout the display horizon.
NanoLumens’ technology has been named ‘Best Large-format LED Display’ of the year by Signage Solutions magazine in its 2012 Product of the Year awards program, as well as being recognized by Entrepreneur magazine as a 2011 future-proof tech trend and cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”
Headquartered in Atlanta, Georgia, NanoLumens, Inc. (www.nanolumens.com) is a privately held corporation engaged in the research, product development, marketing and sales of unique flexible and fixed large-format LED display solutions in any size, shape, or curvature, that address a yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the weight, heat, noise and cost issues traditionally associated with commercial LED products.