NORCROSS, GEORGIA, June 20, 2012 — Ben & Jerry’s has a long tradition of breaking ground with inventive new flavors and monikers for their world-famous ice cream, so when the company decided to open its very first retail location in Japan, it had to be an innovative store, complete with the company’s first digital menu boards and a live Twitter feed display.
With such a unique and specific purpose, the Twitter feed couldn’t be displayed on just any digital display or boring four-color LED ticker, it needed to really pop. That’s why they contacted NanoLumens to build them an 8-foot wide, 4.5-inch tall, full color 6mm pixel pitch LED display, unofficially dubbed the ‘NanoBar’.
According to Josh Byrd, NanoLumens Director of Marketing, “The ‘NanoBar’ LED display that we built for Ben & Jerry’s is a prime example of how NanoLumens can design and build an eye-catching, energy efficient LED display for literally any application.
“With our flexible and non-flexible displays that can be built to any size and shape, all a company needs to do is imagine a use for digital signage, and our team can make it a reality. By showcasing their live Twitter feed in the store on a vibrant full color ticker-type of display, Ben & Jerry’s has taken customer interaction to a whole new level, and NanoLumens is proud to provide the exact technology they need to do so.”
The ‘NanoBar’ display’s content is powered by software developed by Scala, which also provides content for the store’s digital menu boards behind the register counter. Scala worked closely with branding and design company Tesser, which created the global look for Ben & Jerry’s and Tokyo store design, and concepted the menu boards and Twitter Ticker. Solution Forge, LLC, was also involved as the network consultant on the digital signage project. Scala 5 software was used to drive content design, management and distribution for the Ben & Jerry’s digital signage. The digital signage runs on NEC displays and the Twitter Ticker on NanoLumens LED displays.
NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. The company’s patented display technology, which allows customers to select from 4mm up to 10mm pixel pitch (depending on the model), promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.
NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.
Designed and assembled in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™, NanoFlex Wrap, and NanoFlex Ribbon flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays.
The company’s technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”
Headquartered in Norcross, Georgia, NanoLumens, Inc. (www.nanolumens.com) is a privately held corporation engaged in the research, product development, marketing and sales of unique flexible and fixed displays that address a yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the weight, noise and cost issues traditionally associated with commercial LED products.