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customer engagement

Waiting until 2014 for your digital display could be a costly mistake

2019-04-25T19:45:01-04:00Tags: , , , |

tax bag with money

Don’t let a limited budget keep you from adding digital signage this year.

With the Section 179 Deduction and the help of a capital lease, getting a display before the end of 2013 could be more affordable than ever.

Giant corporations aren’t the only ones who can benefit from digital signage; from the local theater owner to the niche retail store, adding an LED display […]

Find the NanoLumens Team at DTS and CETW this Week!

2019-04-25T19:45:00-04:00Tags: , , , |

Where will you be November 6th and 7th? The NanoLumens team is hitting the road; we’re headed to Customer Engagement Technology World (CETW) in New York as well as The Digital Trends Showcase (DTS) in Toronto, and we’d love for you to join us.

DTS: What are the upcoming trends in tech?

Join Eric and Almir from our sales team at the Digital Trend Showcase to learn more about NanoLumens and talk about the latest developments from NanoLumens. […]

Holt Renfrew Partners with Gridcast Media Inc and NanoLumens for Re-Design of Toronto Yorkdale Store

2019-04-25T19:45:00-04:00Tags: , , , , |

holt renfrew displayATLANTA, GEORGIA, November 4, 2013 — Holt Renfrew, a chain of high-end Canadian department stores specializing in select luxury brands and designer boutiques, has partnered with Gridcast Media, a Canadian visual communications consulting firm, to create one of the largest indoor LED display implementations within the Canadian retail industry.

Gridcast Media partnered with NanoLumens, an award winning leader in custom LED display technology, and Dot2Dot, […]

We’re Changing Digital Signage for Retail with Our Latest Installation

2019-04-25T19:45:00-04:00Tags: , , , , |

You’ve probably heard NanoLumens discussing digital signage in the retail industry; growing a retail brand with signage and advertisements is not a new concept, but that doesn’t mean that we can’t take a new spin on it. NanoLumens has upped the ante in digital signage for retail stores with our latest installation. We partnered with Gridcast Media, Inc. out of Canada to create the most engaging storefront in […]

Video: The Choice for the Marketing Storyteller in DOOH Displays

2019-04-25T19:45:00-04:00Tags: , , , , , |

Unless you’ve been hiding under a rock, you’ve probably heard the word “story telling” in reference to marketing techniques. As more and more consumers learn to tune out sales-focused, static content, marketers are having to find a more authentic way to connect to potential customers. The era of sales-focused content is passing while the story-tellers rise to foreground–If your out of home marketing is still a sales-focused image, and not taking advantage of the story-telling advantages […]

Content is Key

2019-04-25T19:44:34-04:00Tags: , , , , , |

No matter what the medium (LED, Projection, LCD), content can make or break the intended purpose of your digital display.  So often over looked, content must be thought of early and often in your planning process.

Penn StationHow the media content is delivered to the display, is a hardware question and more often than not it is a simple solution (though it can be […]