photo by jheffryswidâ on Flickr
Connecting with consumers is essential to the success of any retail business in today’s highly competitive marketplace. Traditionally, consumers use product and price differences as the key factors in choosing retail outlets. While these differences are important, buyers are increasingly affected by other factors such as the atmosphere of the purchase environment.
The term atmospherics is often used to describe the physical retail-store factors that can be studied and consciously […]