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Taking Advertising In-House? Part 2: The Considerations of That In-House Network

2018-09-28T12:54:18-04:00Tags: |

Part II in our two-part series. Read the first piece here.

Selling the Media

There are a number of different ways to sell your media network to advertisers and a clear strategy allowing for all the variances to drive toward your end game of maximizing your sales revenue need to be considered. Some advertisers are happy to be “part of the mix.” Some advertisers will be looking for dominance of a particular position. Some will be […]

Taking Advertising In-House? Part 1: Think Long and Hard Before You Do

2018-09-28T15:49:36-04:00Tags: |

We’ve seen a trend here at NanoLumens with large real estate ownership and management groups either initiating their own advertising sales teams and networks, or having outsourced that function unsuccessfully, reclaiming ownership of that function and taking it back “in house.”

These companies include property owners and management companies controlling retail shopping centers, corporate office portfolios, convention centers and other publically accessible real estate. Also we’ve seen companies currently under contract for other services (IT, Telecom, […]


2016-09-21T13:39:11-04:00Tags: |

169Director of Strategic Business Development Brett Farley shares his perspective of the future of DOOH with new trends in programmatic platforms. "Today, adjustments and changes are happening rapidly. The adoption of a common standard in measuring digital advertising locations and faces will no doubt happen within the next three years here in the U.S. And, while the timeline for fully implementing programmatic advertising is a bit unclear, it’s likely ATP will also become a reality within three to five years.

Leading Australian Media Company Taps NanoLumens for an ‘Unmissable’ Display in Australia’s Most Productive Shopping Centre

2019-04-23T15:54:55-04:00Tags: |

ATLANTA, GEORGIA, May 23, 2016 — oOh! Media Limited, a leading Australian out of home media company, prides itself on creating “unmissable” media solutions that can’t be  switched off, blocked, muted or skipped.  So when this cutting-edge, no excuses digital media company had the opportunity to design a show-stopping advertising solution in Sydney, Australia’s most productive shopping centre, Mirvac’s Broadway Sydney, they turned to NanoLumens for innovative thinking that they couldn’t find anywhere else.

oOh! is […]