Partner: ICON

Function over Form: The Origins of Servicizing

2019-09-11T17:39:34-04:00Tags: |

Large-format digital displays have never been things to simply unbox and hang on the wall, but for decades this was how many manufacturers did business. Under that model, sale of the product was all that mattered. Fortunately for consumers, this short-sighted perception is finally being discarded as manufacturers acknowledge the relative value of product-function has overtaken product-ownership in the hierarchy of consumers’ minds. The selling of product-functions rather than the products themselves is called “servicizing.”