If there’s a combination that’s appealing to high-end advertisers, it’s locations with high footfall, extended dwell time – and people with money to spend. As Ian McMurray discovers: transport hubs fit the bill – but, for AV manufacturers and integrators, there are challenges.
5 of the top 10 airports chose NanoLumens for their large format LED displays needs. Find out how they've improved traveler experiences.
LED displays also give airports the opportunity to help add flavor to the passenger’s experience. Most airports find it important to represent where they are. For example, Las Vegas might highlight gaming and entertainment, while an airport in Canada might highlight the great outdoors. Miami International Airport has a huge curved display that laces the baggage claim area, and it is decked out in bright tropical colors and themes. That innovative display clearly gives passengers the feeling of being in Miami.
The spring 2016 air travel season is on track to be the busiest ever, with passenger volume exceeding 2015’s peak by 3 percent. According to Airlines for America, 140 million passengers were expected to fly America’s airlines during March and April. That equates to 2.3 million people a day traversing through the nation’s airports – 2.3 million people who need to get to their gates, find the way to the restroom, grab a bite to eat, buy gifts and souvenirs for the family, and kill time between connections. And with airlines warning passengers to arrive at the airport at least two hours ahead of their flights, it’s a truly captive audience.The increase in passenger traffic combined with longer wait times is putting pressure on airports to up their game in terms of passenger experience. Airports are investing heavily in upgrading technology and experience, with a goal of trying to make average airline passengers feel like they are sitting in their living rooms instead of an airport lobby.
To offset travelers' pain points, airports are upping their games, trying to make what could be an unpleasant situation for the air traveler as pleasant as possible. One of the ways airports are improving the in-airport experience and increasing revenue at the same time, is by implementing digital applications throughout their facilities. According to Airport Business, many airports are looking to signage for improving their marketing.