Tailgating at a basketball game?! In-town teams like The Miami HEAT are making it happen with new digitally interactive experiences that have brought fans back to the stadium.

Join this deep dive with John Vidalin, Executive Vice President and Chief Revenue Office of the Miami HEAT to learn what fan engagement looks like in today’s digital age. Find out how they have broken the mold, getting fans to show up early and stay late with their new outdoor space.

At the opening of the XFINITY East Plaza, the Miami HEAT launched a revolution in fan engagement. The new space is built for the best that Miami has to offer, utilizing the sun, heat and views of Biscayne Bay while implementing the top technologies. From NRG Solar Panels to fine pitch outdoor LED from NanoLumens, all in an effort to extend the concourse and create a “white hot” iconic experience.