In today’s fast-paced world where static imagery simply slips by, we chase digital technology for its bleeding edge. But have we truly considered the need to blend that edge? To find a way for technology to co-exist as a natural element of a store’s design language and yet still be disruptive?

For the recently opened Innisfree flagship location at the hyper competitive beauty intersection of Lexington and 59th Street in NYC, the co-existence technology and natural elements work together to establish a new brand and identity that has connected shoppers seamlessly across the buying journey.

Join the design and technology teams of Mapos, Creative Realities and NanoLumens who will take you on the journey of collaboration that fused technology and design without breaking the biomimic design code, speaking the language of Millennials and bringing together, design, technology in function of store objectives.