Dynamic signage is so universally powerful in airport spaces that it’s nearly impossible not to notice what it’s communicating and with today’s advancing technologies, it’s easier than ever to reach more travelers with relevant transportation information and advertising. In this white paper we’ll explore the role of dynamic digital signage in the overall economy of an airport. Included in this will be a look at how digital signage instructs and inform passengers away from the gate, augments information with entertainment, and improves an airport’s overall infrastructure.