When Britomart looked to add digital displays that would increase advertising revenue, Britomart and QMS Media envisioned a visual experience for travelers exiting through the main platforms that they could not miss. Due to the historical significance of the Auckland train station, it was important that these tower-like displays complemented the architectural design of the transit station. However, they could not ignore the safety requirements that stood in their way. With the design and engineering challenges ahead, QMS Media was seeking a partner that would be up for the task.
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