Traveling can be a stressful and chaotic experience, especially in bustling transportation hubs like airports. If you are a traveler, you may have had your fair share of good and bad experiences.
When a flight gets cancelled, the waiting time can be horrendously long, and at times confusing as to the new flight times. It can also be difficult to find the arrival or departure areas especially when the airport is expensive, and directions are hard to find.
Fortunately, with the advancements and revolution in digital signage technology, the way we navigate and interact with these environments has become increasingly easier, offering a more seamless and enjoyable travel experience for everyone.
In this blog post, we’ll explore how digital signage is helping improve airports and transportation hubs.
One of the most significant benefits of digital signage in airports and transportation hubs is improved communication. Gone are the days of confusing and outdated static signage. Digital signage offers dynamic and real-time updates on everything from flight information and gate changes to security alerts and weather conditions.
We have vast experience creating Information Display’s (ID) to effectively communicate across many levels in airports. Below are just a few of the “ID’s” that Nanolumens has created special solutions for including:
- Flight Information Displays (FIDS)
- Ramp Information Displays (RIDS)
- Baggage Information Display (BIDS)
- Curbside Displays
These “ID’s” bring a level of communication that not only improves the travel experience for passengers but also helps to ensure their safety and provides comfort as travelers are well-informed of what’s going on during their travel. Read more about them here.
Finding your way through a bustling airport can be a daunting task, especially if you’re unfamiliar with the layout, the airport is crowded or if you’re running late. However, digital signage offers a solution to this problem by providing clear and easy-to-follow directions.
These dvLED wayfinding displays can help passengers navigate through terminals, locate amenities, and find their way to their gates with brilliant signage in full color.
Apart from providing better communication, travelers can benefit from digital signage because it also offers a unique opportunity for airports and transportation hubs to provide personalized experiences for their passengers.
For example, airports can leverage location-based services to offer targeted promotions or advertising to passengers based on their preferences and past travel patterns. This type of targeted marketing not only enhances the travel experience for passengers but also provides a new revenue stream for airports and transportation hubs.
In addition to providing practical information, digital signage can also be used to showcase the city or state specific informative content that engages visitors. For example, airports can display local art installations or provide interesting historical facts about the city to entertain and educate passengers during their travel. A good example of this is our display at Charlotte Douglas International Airport, featuring a parametric digital art by artist Refik Anadol.
Reduced Perceived Wait Times
Lastly, we all know how hard it is to experience long lines in the airport, especially when running late or traveling with kids. Digital signage can help to reduce the perceived wait times for passengers. For instance, during the TSA security process, by providing real-time updates and engaging content, passengers are less likely to feel anxious or boredwhile waiting for their flights. dvLED offers a seamless way to communicate with passengers along their journey.
A Positive Passenger Experience
From improved communication and wayfinding to personalized experiences and engaging, local content, digital signage offers a variety of benefits that enhance the overall travel experience for passengers.
As dvLED technologies continue to evolve, we can expect airports and transportation hubs to become even more seamless and enjoyable environments for travelers.