The last puzzle piece of any successful company is a marketing and promotions plan. Long after a product or service is researched, developed and tested, we’re often left scratching our heads when it comes to communicating to consumers just how revolutionary our thingamabob or whatchamacallit is. As you head into 2015, confident that you’ll be true to your New Year’s Resolutions (you REALLY mean it this time!), one promise you should definitely keep to yourself is spreading the word about that thing your company does that sets it apart from all the wannabes.
But how? First, let me tell you, stapling flyers to telephone poles is about as impressive these days as canned spaghetti. If you have a brick and mortar business, getting people in the door can still be achieved through traditional advertising and can be kicked up a notch with a robust web presence. To engage those people once you have them there – and to entice them to return – you need to think big and digital. Large-scale visualization products like the new NanoSlim Engage are proven to be more effective than traditional forms of advertising and the ROI is outstanding.
So make researching an LED display a priority for the New Year. You’ll be glad you did. And if you’re reading this, you’ve already taken the first step towards that goal.
Have safe and prosperous New Year.
The Nanolumens Team