When researching digital signage technology for your brand, pixel pitch may be an industry terms that you’re not familiar with. Industry jargon can be hard to wade through, but understanding the different aspects of display technologies will ultimately help you make the best decision for your company and space. When it comes to LED displays, finding the pixel pitch that’s right for you is essential to the success of your display.

What exactly is pixel pitch? What is a typical measurement?

In the simplest of explanations, pixel pitch is the distance from the center of an LED cluster (or pixel) to the center of the next LED cluster/pixel measured in millimeters. It typically ranges from .9mm up to 10mm. NanoLumens’ indoor LED displays feature pixel pitches ranging from .9mm – 10mm to help you find the best solution for you.

Why is pixel pitch important?

It’s important because it directly correlates to your display resolution and optimal viewing distance. The smaller the number, the more pixels used to make up the image on your display, thus improving the resolution and optimal viewing distance. What does this mean in plain terms? The lower the pixel pitch, the closer a viewer can stand to your display and still have a great resolution.

So, wouldn’t a smaller pixel pitch be better all of the time? It does help your picture, but at a cost. By having a smaller pixel pitch, you increase the number of LED clusters for your display. A NanoLumens 114″ display with a 4mm pixel pitch uses 247,760 pixels, where as a 6mm LED display of the same size uses 96,000. The more LED clusters in your display, the lower the pixel pitch and the higher your expense. You can cut your costs and still have a fantastic display by going with a larger pitch if your audience isn’t too close to your screen. If your display is in a space where your target audience will be closer to the display screen, such as in a retail environment, a 4mm  is probably better suited to your needs. If you are hanging your display higher and in turn further from your target, for a project such as airport signage, a 5mm or 6mm pixel pitch display may be best for you.

What else should I know about pixel pitch?

If you’d like to learn more, we have a great white paper that goes much more in depth on the subject. Download our white paper, “Pixel Pitch: What is it? Why does it matter?” for free. We also have an illustrated infographic. Have further questions or want to talk about your display needs? Contact us via email or call us directly at 1-888-771-NANO.