For the world famous, 250-year old Madam Tussauds’ brand, not only was parent company Merlin Entertainment looking to attract more pedestrian foot traffic into the iconic wax museum, but it also wanted to freshen up the museum’s somewhat antiquated image. And, the static posters hanging in the museum’s storefront windows simply weren’t cutting it. The museum decided that LED digital displays were the way to go. Instead of one image stuck on a static poster, a cornucopia of images from inside the museum could be played over digital displays.

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