CASE STUDY DESCRIPTION
The makeup of the overall gambling population is shifting, and researchers analyzing the industry have noticed that newly diverse sets of players are venturing to casinos, audiences that skew younger and more female. It is obviously important for casinos to provide experiences that appeal to this ascendant younger generation of adults, as they will be the customers of the future. While these demographics have grown up almost entirely within a digital society, they have recently gravitated towards the traditionally dry game of bingo. Why? Because casinos have been treating their bingo rooms to a millennial makeover specifically to appeal to them. Station Casinos wanted the Palace Station bingo room to appeal to each and every one of their casino guests, but particularly sought renovations that would excite younger and more diverse audiences. That meant they needed digital display technology that could attract these guests from anywhere inside or outside the bingo room with engaging (and legible) messaging that reminded them why they came to Vegas in the first place. In short, Palace Station needed display tech that wowed.
Share your information to download this important case study.