In recent years it’s become inarguable that digital signage is far more effective than traditional signage. The numbers backing up the case for digital signage are easy to come by. One example from a 2010 Nielsen study investigating point-of-sale digital advertising discovered that shoppers exposed to such signage showed an increase in brand awareness and recall of 31% over shoppers who’d only seen other signage. Another example found in Digital Signage Today notes that employing digital signage can reduce perceived wait times by up to 35%. Yet to be mentioned is the impact a digital display can make in regards to operational efficiency, ease of content adjustment and changing, and overall visibility. The facts are there; digital displays have taken over. However, for as many figures there are that prove the superiority of digital signage over static signage, there are just as many documenting the primacy of LED signage specifically, even over its other digital rivals. Digital signage is far better than static, yes, but LED signage is equally far ahead of the rest of digital signage. What follows are a few statistics highlighting this gap.
LED signage costs less than 10% per thousand impressions than any other advertising medium.
This figure comes from the US Small Business Administration, which proclaimed LED signage to be far and away the most cost-effective solution on the market. One of the driving factors behind this statistic is that LED signage simply is seen at a much higher rate than other forms of even digital signage, and therefore it comes by each thousand impressions much faster. The reason it is seen at a higher rate is due largely to the fact that…
LED signage is capable of shining 340% brighter than LCD signage.
LCD signage, at its brightest, is typically capable of shining with around 2,500 nits. LED displays on the other hand, can shine with more than triple that amount. For example, the Nanolumens Performance Series 10mm pixel pitch outdoor displays are capable of shining with 8,500 nits. LED displays of this nature are the types you’ll find in sports stadiums across the country, or on billboards, or even in indoor spaces subjected to high levels of ambient sunlight. One such example can be found at Arizona State University, where a Nanolumens display installed right near a floor-to-ceiling glass wall competes with the brilliance of the setting Tempe sun. This huge difference in brightness is a major reason why for outdoor applications, organizations almost always turn to LED. The sun shines with between 7,000 and 10,000 nits, so if your outdoor display can’t compete, what good is it doing? Lest you may think this superiority in brightness is a function of dramatically increased energy usage, know that that is not at all the case. In fact…
LED signage can be six times more energy efficient than rival technologies.
The reasons behind this elevated efficiency are manifold. For one, LEDs emit their light in a specific direction, meaning none of it goes to waste or needs to be redirected. Second, LED fixtures lose almost no energy to heat, a far cry from traditional light sources. LED displays produced by Nanolumens are typically cool to the touch, saving money on internal cooling units while also requiring smaller energy inputs than rival technologies that lose a greater share of their energy to heat. LED technologies also require far less long-term maintenance and replacement than LCD and other display solutions, and have much longer lifespans. Though the superiority of LED is instantly observable by just looking at a display in person, the facts and figures back up the same conclusion: inside, outside, and on paper, LED is your best bet. To learn more about how LED’s unique functionality enable it to thrive where other technologies falter, check out our case study on the aforementioned installation we did with Arizona State University.