There’s a thing that happens in creative process. Whether it’s Michelangelo taking chisel to marble, or Michael Jordan making an impossible drive — tongue out — from the top of the key. When people master their creative form, they no longer have to think about the mechanics of what they’re doing. Mastery frees their mind to imagine.

From this imagination is where true creativity comes together and boundaries can be broken.  Today’s flexible LED display technology is freeing designers from the constraints of simple rectangle shapes and allowing them to imagine a truly fluid perspective.

Designing with digital displays used to exact a kind of toll on designers’ working memory. Architects would have to frequently wonder: is this possible? Can I even do this? Often finding that the available technology could not live up to their expectations.

But today’s leading generation of digital display technology is smoothing many of the bumps, both big and small as well as the interruptions in the design process. So rather than designers being continually disrupted by technical considerations or changes due to lack of capability, they can just be designers — sculptors with their chisel and stone.

Most of the technical worries have disappeared due to one simple answer: Yes. No longer are architects wondering if a “would be” masterpiece is doable. With Nanolumens patented, curved technology, the display yields to you, so you don’t have to yield to it. And it’s not just the ability to curve a display screen that makes the design process fluid, the lightweight frames mean you can mount display screen almost anywhere.

Today there are even options for solving technology obsolescence with easy way to completely renew and refresh displays every five years. And when clients have an easy upgrade path for the technology, you have an easy upgrade path for design renewal.

Digital display is approaching an ideal threshold for architects where the technology fades into the background. Suddenly straight lines curve. Heavy structures float. Static objects come to life with the help of animated digital skin. It’s like good interface — intuitive. You design, freely.

This streamlining of design process has created a subtle but very powerful change in the fundamental question of digital display. The question is no longer: What can be done with digital display? The question becomes: What can we do with digital display?

~Brett Farley
Director, Strategic Projects Group, Nanolumens